Mission
The reason for this research is always to glance at how “mommy admirers” influence on the present patterns regarding parasocial relationship ranging from fans and idols and also to obtain higher wisdom on the motives underlying the newest acquisition of idol dolls. Concurrently, from the for instance the feel and you may viewpoints away from men idol fans, the research tries so you’re able to https://brightwomen.net/cupid-com-recension/ expand this new knowledge of partner choices and you will improve knowledge of the new motivations operating idol-toy use.
Design/methodology/approach
Taking idol-toy people just like the look stuff, this research used textual studies along with-breadth interviews to understand more about fans’ reasons for purchasing idol dolls.
Conclusions
Idol doll sales are passionate by the psychological attachment, instance certainly mom fans just who attempt to introduce a sense of handle and continue maintaining a mother–child relationship. Concurrently, purchasing idol dolls may serve as a great disguise having girlfriend fans to full cover up the close ambitions regarding their idols. More over, idol dolls serve as semiotic identifiers, attracting including-oriented admirers and you can wearing community identification. It should be detailed you to definitely male idol fans, who will be considered deviant from the masculine normative, face scrutiny for the feminine-reigned over organizations, wanting further proof of authenticity.
Fundamental effects
This study produces understanding the reasons at the rear of idol-doll purchases and will let marketers inside the catering for the mental means out-of fans, such as mother fans, from the designing and you can selling dolls you to definitely resonate and their wished sense out-of connection.
Public implications
By acknowledging and you may concentrating on the positive regions of lover issues, this research leads to the latest constant process of de–demonization and you will normalization out-of fandom. Additionally, this research also seeks so you can sign up to a far more total skills of your own fight and mental needs of one’s Chinese younger generation.
Originality/worth
This study examines the fresh less than-investigated mother-partner group’s emotional needs in addition to their motives of purchasing idol-dolls. It also understands the fresh new distinctive line of perspectives and you can enjoy of men idol admirers, bringing a brand new and unique opinion to your idol-toy usage.
1 Inclusion
” tabindex=”0″> predicated on celebrities’ styles was indeed offered as a special mode to possess Chinese admirers to fairly share its strong love because of their beloved idols, causing producing a different Chinese fandom community. For the Weibo (perhaps one of the most common social networking platforms into the China), the online society to possess idol-doll-creators, buyers, and you can idol fans presently has obtained over 460,000 supporters that will be highly feminine-dominated. On this platform, it is common for fans, who may have an enormous distinctive line of idol dolls, to post adorable photo and you will express their enjoy during the putting on a costume and implementing makeup on the “infants.” According to newest individual statement, one of the idol-toy members, the latest article-2000 age group signifies the greatest proportion, reaching 43 %, followed by the new post-1995 age group ranking 2nd, having an amount at 26 % (“2021 Cotton Toy Users Perception Statement” 2021). Therefore, Age bracket Z, people, someone born between the later 1990s in addition to early 2010s (Priporas mais aussi al. 2020), earnestly engages that have idol-doll sales as a consequence of entertaining social network systems.
On time away from participatory fandom and you can partner economy, fans’ usage needs and their thought connection with idols are extremely sufferers away from educational search. Just how fans relate solely to stars might have been defined as parasocial interaction-the newest nonreciprocal, fictional communication between admirers and you may media personae (Liebers and you will Schramm 2019; Yan and you may Yang 2021). Recently, admirers earnestly engaging in this new parasocial matchmaking fantasize on the an almost kinship that have idols, provided they could handle, or at least has an evident level of impact on their idols. Into Chinese social network, there was a trend in which fans, particularly ladies, refer to by themselves as the idols’ moms and dads, aunts, otherwise siblings. When you’re early in the day studies have commonly looked at parasocial relationship considering heterosexual norms and you can fans’ close ambitions regarding idols (we.e., “girlfriend/partner fans” out-of idols), nothing could have been identified on “mother fans”,“Mother admirers,” make reference to fans (usually feminine admirers) who will be co-cultivating idols/stars since their elderly feminine relatives. They say by themselves because mommy of idol and are generally indulgent to idols, delivering them as sweet, simple students who need its additional care (Yan and Yang 2021).