Recent account to the Bumble demonstrated that most of its profiles is 18–31 yrs old [39,40]
Basically, this research aims to subscribe to the existing books of the unravelling the latest motivations driving the utilization of new matchmaking application Bumble among Indian growing adults. By the understanding this type of motivations, the research will shed light on the potential effects of using Bumble and its particular ramifications having individuals’ dating experiences. Concurrently, the analysis address contact information the requirement to consider cultural variety and exterior validity when you look at the dating software browse because of the concentrating on India since a good user away from an effective collectivistic society. The application of brand new spends and gratifications principle and a combined-approach method enhances the study’s methods, providing rewarding expertise and you can possibilities getting replication from the most other experts inside the newest scientific people.
2.step 1. Motivations to utilize Bumble
New spends and you can gratifications concept is the right framework to own investigating growing adults’ motivations for making use of Bumble. Which principle assumes on that folks fool around with news to satisfy certain needs and desires . Given media pages since productive and purpose-driven within their mass media alternatives and usage, this new Spends and you may Gratifications Theory provides a very clear understanding of affiliate thinking, behaviours, and you will effects [42,43].Read More »Recent account to the Bumble demonstrated that most of its profiles is 18–31 yrs old [39,40]